The daily work has to shape the software.
Sales follow-up, inventory context, customer conversations, manager visibility, and marketing performance are not abstract product features. They are daily dealership responsibilities.
Inside PSX Ascend
Built by dealership people. Built for how powersports actually sells.
PSX Ascend connects real dealership experience with product engineering to help powersports, boat, and RV retailers operate with greater clarity, efficiency, and customer focus.
Dealer informedBuilt around real retail workflows
People ledAI supports the team, not replaces it
Partnership modelDealership reality + product engineeringConnected around the customer
CXMAiBuilt for the showroomCustomer experience in motion
01PowersportsIndustry focus
02Boat + RVAdjacent retail expertise
03Dealer partnerNot another account number
04Human controlTechnology serving the team
What we do
Help dealer-partners grow with less friction and more customer clarity.
PSX Ascend is committed to helping dealerships operate more profitably and efficiently while delivering a customer experience that feels connected from the first signal to the showroom.
The technology has to turn context into action.
PSX Ascend brings dealership-informed product strategy and connected systems together so teams can see what matters and act without rebuilding customer context.
How we do it
One customer experience platform. Four connected operating systems.
CXMAi brings customer intelligence, inventory, websites, and marketing into one shared view so dealership teams can move with better context and clearer accountability.
Explore the connected platformCXMAiOne customer operating viewIntent, inventory, communication, and next action
Leadership across the dealership journey
Experience from both sides of the showroom.
The PSX Ascend leadership team brings practical backgrounds in dealership operations, marketing, sales, product strategy, and retail technology.
01Sales
Jeff Loos
Servant leader + problem solverBrings more than 20 years of leadership across product strategy, sales, marketing, software, and dealership operations.
02Operations
Rick Ricart
Chief Operating OfficerAutomotive and powersports executive with 25 years of leadership experience, including 6 years as a Harley-Davidson dealer. Columbus Business First 40 Under 40 honoree, award-winning dealer, industry innovator and people-first growth leader.
03Marketing
Dan Jansen
Marketing leader + traffic strategistBrings a strategic understanding of consumer behavior, audience engagement, and analytics-led dealership marketing.
04Finance + operations
Kimberly Bumbera
ControllerBrings more than 20 years of experience across dealership and vendor operations. Her background in accounting, business operations, management, marketing, and technology supports the company's financial strength and growth.
LinkedIn
05Onboarding + client support
Emily Sullivan
Director of Onboarding and Client SupportEmily brings 10 years of client service and business operations experience to PSX Ascend. She guides new clients through onboarding and remains a trusted, approachable resource, helping them navigate implementation, solve challenges, and get lasting value from the partnership.
06Product
Jake Gilbert
Powersports technology leaderBrings more than a decade of experience across dealerships, agencies, marketplaces, and CRM platforms.
A different partner model
Technology is only useful when people can put it to work.
PSX Ascend combines software with teams who understand implementation, support, performance, and the pace of dealership retail.
- 01Implementation with contextStart from how the dealership operates today.
- 02Performance-minded supportKeep the conversation connected to practical outcomes.
- 03Product informed by dealersLet real operational needs guide what gets built.
Dealer-reported result99%
Two-way connection by phone, text, or email in less than one minute, as reported by Edge Performance Sports.
“The PSXAscend website, combined with their CRM, has allowed us to connect in a two-way conversation via phone, text, or email 99% of the time in less than 1 minute from the time a lead is submitted.”
Be adventurous. Be driven.
Build what helps dealers move forward.
PSX Ascend brings together people from inside and outside the dealership who want to solve practical retail challenges and improve how teams connect with customers.
Connect with our teamAbout PSX Ascend
What dealers ask about the company behind CXMAi.
Clear answers about the team, platform, industry focus, and dealer-partner approach.
Talk with PSX Ascend01What does PSX Ascend do for powersports dealerships?+
PSX Ascend connects customer intelligence, CRM, inventory management, marketing automation, and dealership websites so teams can act with shared context across the customer journey.
02What does CXMAi mean?+
CXMAi is PSX Ascend's customer experience management platform powered by artificial intelligence. It connects dealership systems around customer intent, inventory, communication, and execution while keeping people in control.
03Is PSX Ascend built specifically for powersports retail?+
Yes. The company combines dealership, powersports, marketing, operations, sales, and software experience. It also supports related boat and RV retail environments.
04How does PSX Ascend work with dealer-partners?+
PSX Ascend describes dealerships as partners rather than account numbers. Its approach connects technology with implementation, performance guidance, and support informed by dealership operations.
05How can our team meet PSX Ascend?+
Request a focused demo or contact the team directly. Bring one current customer, inventory, follow-up, or marketing challenge so the conversation can stay practical and specific.
Start with the dealership
Bring one real challenge. Meet the people behind the platform.
Share how your team works today and explore how PSX Ascend can connect customer intelligence, inventory, marketing, and execution around it.
- 01Share the current reality
Start with the workflow your team wants to improve.
- 02Meet the connected approach
See how platform and people support the same outcome.
- 03Leave with a clear direction
Understand the practical opportunity for your dealership.