Customer-centric AI for powersports retail

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PSX AscendPowersports growth platform
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Premium powersports showroom with motorcycles and side-by-side vehicles

Process + automation

AI-powered CRM for every winnable customer moment.

Connect customer intelligence, sales process, follow-up, and dealership performance in one powersports-first operating view that is sophisticated behind the scenes and intuitive for your team.

Request a CRM demo See the customer journey
24/7AI-assisted lead engagement
One viewCustomer and team context
Multi-storeShared performance visibility
CRM intelligence liveToday · All locations
Open opportunities128+14 today
Response health96%On target
Appointments246 pending
Priority opportunityEvery signal in one working view.
94
AR
Active showroom opportunityAdventure · Trade-in · Financing
01Intent capturedReturned to 2026 inventory
02Vehicle matchedTouring ADV · In stock
03Team equippedContext and next action shared
Response workflow< 1 min target
01Customer intelligenceSignals and history in one living profile
02Guided processClear stages, ownership, and next actions
03AI-assisted follow-upRelevant engagement across key channels
04Performance controlVisibility across people and rooftops

Integrated dealership intelligence

One CRM view. Every customer relationship in motion.

PSX Ascend brings customer, market, communication, and historical data into a connected view with less manual entry—helping your team make smarter decisions and meet customers at their expectations faster.

Live customer opportunityOne customer. One connected path forward.

Single-view control connects intent, process, automation, and human follow-up without losing the conversation.

AR
Active adventure buyerHigh intent · Returning shopper
94 opportunity score
Last signal12 sec
Matched units03
EngagementHigh
  1. 01
    Signal capturedReturned to available inventory
  2. 02
    Context unifiedHistory, preference, and trade-in connected
  3. 03
    Vehicle matched2026 Touring ADV · In stock
  4. 04
    Salesperson equippedFull context and next action shared
  5. 05
    Conversation activePhone, text, and email ready
ProcessClear ownership
AutomationRelevant follow-up
Human controlTeam stays in command
Recommended next actionCall with matched vehicle contextOwner: Sales team · Due now
Powersports dealership professional using a connected CRM beside an adventure motorcycle
Designed for dealership executionProcess that travels with the team.

Process

Streamline workflows. Sharpen execution. Grow sales.

Give your dealership a system that helps people work in alignment with each other and with the customer—not another dashboard that creates more administration.

  1. 01
    Efficiency

    Create a more productive, transparent sales process that keeps the team aligned with each other and the customer.

  2. 02
    Accountability

    Manage the performance signals that lead to a sale and give managers a clearer way to coach execution.

  3. 03
    Connectivity

    Secure the customer relationship earlier with automatic process creation, intentional content, and real-time alerts.

Automation

Absolute accountability. Lightning-speed customer connections.

Bridge the gap between marketing and sales with AI-assisted BDC workflows that keep the dealership available, responsive, and in control.

ALMA activeAll locations
Median response42s
Conversations86
Coverage24/7
Automated Lead Management AssistantEvery lead has a next action.

Customer context, communication preference, and stage-aware engagement stay connected.

Phone LiveText LiveEmail Live
01New lead engagedText + email workflow started
02Customer intent updatedVehicle interest connected
03Salesperson notifiedFull customer context shared
Response target96%
01

Always open for business

ALMA helps prime buyers stay connected with relevant communication throughout the customer lifecycle.

02

Meet buyers where they are

Maintain oversight of communication preferences across phone, text, email, and connected digital touchpoints.

03

Reduce manual entry

Keep follow-up moving with less repetitive data entry while helping shoppers enter a two-way conversation faster.

04

Integrated execution

Connect lead generation and follow-up so salespeople spend more time with customers and less time tied to a desk.

Designed for multiple locations

One customer operating view across every rooftop.

Connect teams, customer activity, process health, and performance visibility across the dealership group without losing local accountability.

See multi-location CRM in action
Group performanceAll stores
Active leads284+12%
Response48sOn target
Appointments62Today
  1. 01Store 0194%
  2. 02Edge Performance88%
  3. 03Store 0382%
7-day conversion trend+18.4%

Conversion momentum+18.4%

Dealer result99%

Two-way connection by phone, text, or email in less than one minute, as reported by Edge Performance Sports.

“The PSXAscend website, combined with their CRM, has allowed us to connect in a two-way conversation via phone, text, or email 99% of the time in less than 1 minute from the time a lead is submitted.”
CS
Chuck ScottGM · Edge Performance Sports

CRM questions

What powersports dealerships need to know.

Clear answers about connected customer intelligence, AI-assisted engagement, and dealership CRM execution.

Ask a CRM specialist
01What makes PSX Ascend a powersports CRM?

PSX Ascend is designed around powersports dealership workflows, customer journeys, inventory context, sales follow-up, and the operational realities of single- and multi-location dealer groups.

02How does AI support the sales team?

AI-assisted workflows help surface customer intent, guide next actions, maintain relevant follow-up, and connect shoppers across phone, text, and email while the dealership team remains in control.

03What is ALMA?

ALMA is PSX Ascend's Automated Lead Management Assistant. It helps dealerships maintain timely, relevant lead communication across the customer lifecycle and reduces repetitive manual follow-up.

04Can the CRM support multiple dealership locations?

Yes. PSX Ascend can connect customer activity, staff workflows, performance signals, and operational visibility across multiple rooftops in one shared view.

05Does PSX Ascend connect CRM, inventory, and marketing?

Yes. The CRM operates within the connected CXMAi platform, bringing together customer intelligence, inventory context, marketing execution, and dealership performance workflows.

See your CRM workflow

Put customer process back in the dealership’s control.

Tell us how your team works today, and we’ll show you how PSX Ascend can connect customer intelligence, process, automation, and performance.

  1. 01
    Share your current process

    Walk through your rooftops, team roles, lead sources, and follow-up priorities.

  2. 02
    See the CRM mapped

    Get a focused demonstration shaped around the way your dealership operates.

  3. 03
    Leave with a clear plan

    Understand practical next steps for process, adoption, and connected growth.

Request a CRM demo