Digital Marketing Gets Agile

There are times when getting agile is the only option.

The pandemic pivot is an obvious example. But there are equally intense, albeit less dramatic, examples of forced agility happening throughout organizations every day.

In my case, it was when our digital marketing organization was tasked with rebranding our global website in less than six weeks. The project involved more than 30 teams and six geographies-and needed to happen over the holidays. Good times!