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E-bikes in the powersports industry: two-wheel or tulip mania?

When two French inventors added a steam engine to a bicycle frame at the end of the nineteenth century, it helped kickstart the motorcycle industry.

By PSX Ascend Editorial TeamPublished Updated 1 minute read
  • bikes
  • ebikes
  • electric
  • Powersports

When two French inventors added a steam engine to a bicycle frame at the end of the nineteenth century, it helped kickstart the motorcycle industry.

One can argue (and many do) if the steam-powered velocipede deserves to be called the first motorcycle, and if Messrs Michaux and Perreaux deserve the credit. The point is the connection between motor bike and pedal bike is genetic. But is the connection also economic? Asked another way: Should powersports dealers sell e-bicycles?

Perhaps, but it depends. We spoke with several interested professionals: powersports dealers currently selling e-bikes, distributors of parts and accessories, e-bike manufacturers, and accessories makers.

Read the whole article here: [LINK]

The PSX Ascend Editorial Team covers connected dealership operations, CRM workflows, inventory intelligence, marketing automation, and powersports website performance.

This industry news brief was shared on the PSX Ascend blog in 2023. It summarises reporting by Powersports Business; the full story, and any later corrections, belong to the original publisher.

Last reviewed and materially updated .

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