Customer-centric AI for powersports retail

ResourcesIndustry news

Industry news

Polaris Took Ex-NFL, UFC and Professional Boxing Athletes for a Wild Ride in a UTV

What do you get when you strap a powerful engine to a roll cage, add long-travel suspension and some narrow, knobby tires?

By PSX Ascend Editorial TeamPublished Updated 1 minute read
  • Industry news

Chad_8_5_

What do you get when you strap a powerful engine to a roll cage, add long-travel suspension and some narrow, knobby tires? Why, friends, you get a really gnarly UTV. That’s effectively what Polaris did when it created its RZR Pro R, and to celebrate that, Polaris decided to invite a few athletes to see just what it was capable of at the hands of a two-time Baja 1000 winner. They also filmed the whole thing.

The PSX Ascend Editorial Team covers connected dealership operations, CRM workflows, inventory intelligence, marketing automation, and powersports website performance.

This industry news brief was shared on the PSX Ascend blog in 2022. It summarises reporting by Polaris RZR; the full story, and any later corrections, belong to the original publisher.

Last reviewed and materially updated .

Put it to work

See how PSX Ascend connects the next customer conversation.

Bring one real lead, inventory, or follow-up workflow into a focused walkthrough with the PSX Ascend team.

Request a demo