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Rich Energy Did It Again

Rich Energy , the energy-drink sponsor that gained notoriety during its tenure as the title sponsor of the Haas Formula 1 team in 2019, is at it again.

By PSX Ascend Editorial TeamPublished Updated 1 minute read
  • Industry news

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Rich Energy, the energy-drink sponsor that gained notoriety during its tenure as the title sponsor of the Haas Formula 1 team in 2019, is at it again. Earlier this week, the Rich Energy HQ Twitter account announced that it would no longer be sponsoring OMG Racing, a British Superbikes team that is currently leading its championship. There’s just one problem: OMG Racing doesn’t actually agree with that statement.

The PSX Ascend Editorial Team covers connected dealership operations, CRM workflows, inventory intelligence, marketing automation, and powersports website performance.

This industry news brief was shared on the PSX Ascend blog in 2022. It summarises reporting by Jalopnik; the full story, and any later corrections, belong to the original publisher.

Last reviewed and materially updated .

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