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SHOCKING NEWS: CAN-AM IS BACK ON 2 WHEELS!

To mark the 50th anniversary of the Can-Am brand, BRP is bringing back bikes… a family of electric 2-wheel motorcycles.

By PSX Ascend Editorial TeamPublished Updated 1 minute read
  • Industry news

CanAmShocker_1

To mark the 50th anniversary of the Can-Am brand, BRP is bringing back bikes… a family of electric 2-wheel motorcycles. “With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” explained BRP CEO José Boisjoli. “This new product category is extremely important to us, and we are thrilled that Can-Am motorcycles are the first EV models in BRP’s electric lineup.”

The PSX Ascend Editorial Team covers connected dealership operations, CRM workflows, inventory intelligence, marketing automation, and powersports website performance.

This industry news brief was shared on the PSX Ascend blog in 2022. It summarises reporting by an outside publication; the full story, and any later corrections, belong to the original publisher.

Last reviewed and materially updated .

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