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The BMW iX M60 Is So Good It’ll Make You Love the Grille

I’m not going to lie: I love the way the 2023 BMW iX looks. Think I’m crazy?

By PSX Ascend Editorial TeamPublished Updated 1 minute read
  • Industry news

2023-BMW-iX-M60-14

I’m not going to lie: I love the way the 2023 BMW iX looks. Think I’m crazy? You may be right, but before you consign me to a padded cell know that it’s been an acquired taste. In fact, when I got the first embargoed pictures of this thing ahead of its debut I physically recoiled from the screen – much like many of you are probably doing right now. But this M60 is so good and drives so well, it might just win you over, too.

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The PSX Ascend Editorial Team covers connected dealership operations, CRM workflows, inventory intelligence, marketing automation, and powersports website performance.

This industry news brief was shared on the PSX Ascend blog in 2022. It summarises reporting by Jalopnik; the full story, and any later corrections, belong to the original publisher.

Last reviewed and materially updated .

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