Customer-centric AI for powersports retail

ResourcesIndustry news

Industry news

Why Automakers Are Suddenly Obsessed With E-Bikes

Porsche, General Motors and Polestar are among the carmakers making big moves in battery-assisted bicycles alongside their electric cars and trucks.

By PSX Ascend Editorial TeamPublished Updated 1 minute read
  • automakers
  • bikes
  • electric
  • Powersports

Porsche, General Motors and Polestar are among the carmakers making big moves in battery-assisted bicycles alongside their electric cars and trucks.

The rise of electric bikes has been rumbling away for a few years now. In 2022, e-bike sales even outpaced electric and hybrid car sales here in the U.S. In fact, the global e-bike market is predicted to become an $80-billion industry by 2027. It should come as no surprise, then, that new brands are popping up in the e-bike space all the time. Sure, legacy bike builders like Specialized and Giant remain popular, but startups such as California-based RadPower Bikes and Dutch company VanMoof are helping drive new customers to two wheels. Car companies, already invested in battery and electric motor technology, are taking note.

Read the whole article here: [LINK]

The PSX Ascend Editorial Team covers connected dealership operations, CRM workflows, inventory intelligence, marketing automation, and powersports website performance.

This industry news brief was shared on the PSX Ascend blog in 2023. It summarises reporting by Jalopnik; the full story, and any later corrections, belong to the original publisher.

Last reviewed and materially updated .

Put it to work

See how PSX Ascend connects the next customer conversation.

Bring one real lead, inventory, or follow-up workflow into a focused walkthrough with the PSX Ascend team.

Request a demo