Transformation toward eCommerce in automotive retailing

Together, Millennials and Gen Xers now represent a larger population than the generations that preceded them, and these consumers are so accustomed to the convenience and speed of online shopping that they are now looking online to purchase boats, homes, and even cars.

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Automotive News 40 UNDER 40

With our 11th 40 Under 40 class, Automotive News enters a second decade of recognizing young dealership leaders. This year’s stars have led digital retailing transformations, found new ways to stock vehicles during an inventory crisis and chipped away at recruiting challenges. We congratulate them and hope you enjoy reading their stories.

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5 Marketing Trends To Cancel (Or Mute)

Although I’m fluent in digital media, I still believe in some timeless truths about great marketing and advertising. As a fractional CMO and content strategist, I see some trends among companies and agencies that I respect but worry about.

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Chip shortage? Some industries now have too many

The COVID-19 pandemic spurred an unprecedented supply crunch, shutting down semiconductor factories while also fueling demand for consumer electronics. Now, some chipmakers are warning of cooling demand for parts used in PCs and smartphones, while automakers continue wrestling with a shortfall.

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5 Proven Ways to Increase Your Google Rankings

Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the search…

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The tree amongst the forest

It’s easy to look at the crown of a tree and be in awe of the leaves changing their colors and the expanse of its branches. We’re easily drawn in. However, the leaves don’t tell the whole story, nor do the rings throughout its center. The roots are most important to its development.

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