On average, a person might see about 5,000 ads a day through all sources. Seeing this many ads can create a sense of media fatigue. This is something to consider in terms of your customers and perhaps even the people at your dealership who are working with customers. Being overwhelmed and fatigued can affect the…
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ARCH Motorcycle, the Los Angeles-based bespoke production motorcycle company co-founded by Gard Hollinger and Keanu Reeves, has announced the official launch of its new ARCH 1s model. The 1s represents an evolution helping to define industry categories in the motorcycle world, mixing ARCH’s one-of-a-kind performance cruiser formula with an aggressive riding position to create a…
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Rolls-Royce has taken the rather overwhelming wrap with all the words on it off of its first electric vehicle, the Spectre. That’s a fortunate thing, because the Spectre looks much better this way.
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Strictly limited to just 60 motorcycles, the Speed Triple 1200 RR Bond Edition celebrates 60 years of Bond and the official motorcycle partnership between 007 and Triumph.
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Unanswered messages can be a serious issue. When a customer sends in a message, they want to get a prompt and informative answer back. Waiting for hours (or days) to respond could lead to losing business you would otherwise have. That might sound a bit hyperbolic but it’s true and we’ll be sharing the metrics…
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BRP Inc. confirmed the start of construction of its first electric vehicle (EV) manufacturing plant and a major milestone in the company’s electric journey. Oct. 3 marked the groundbreaking ceremony of the Can-Am electric two-wheel motorcycle production facility in Querétaro, Mexico, which will be adjacent to the current BRP campus in the city. Production of…
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Thor Motor Coach unveiled five new motorhomes at its annual Dealer Open House event that took place at the end of September, introducing three Class A motorhomes (Indigo, Resonate, and Luminate) along with two Class B camper vans (Dazzle and Twist), which are nearly identical twin 2023 Ram ProMaster 3500 camper vans with different names.…
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Amerivespa – the largest motor-scooter gathering in America – attracts 600-800 Vespa aficionados annually, but scooterists of all stripes from all around the globe are welcome for a four-day event in celebration of all things scooter! According to the Vespa Club of America, everyone will get their kicks on Route 66 June 1-4, 2023 in…
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UBCO is redefining the utility and recreation vehicle experience. The 2X2 Adventure Motorbike is the first vehicle that puts the riding experience at the center of its focus being all-wheel drive (AWD), lightweight, whisper-quiet and easy to ride. UBCO’s 2X2 platform leverages hardware, software and firmware to create a one-of-a-kind rider experience that’s effortless to…
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As seen in the Dealer Magazine article with PSX’s own Larry Bruce, it’s not new that customers want to be taken care of and save time. None of this is new. Customers have always wanted transparency, customer service, and so forth. What happened with COVID-19 is that dealers now must give customers those things that…
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