A Growing Dealership!

When it comes to growing a dealership, customer retention is one of the best ways to do it. However, this is a rather elusive goal for several dealers. After all, in an industry like Powersports, getting people to come back means giving them more than one thing that they want or need. It’s easier than in the auto industry, for sure, but it still takes a lot of work. If you’re struggling with customer retention, you might just be missing the mark in a few key areas. Although these things aren’t directly tied to the customer, they’re all about making your dealership a better choice for the customer.

What’s your dealership missing? Here are some things you’ll want to double-check:

INTERDEPARTMENT INFORMATION SHARING

Are your departments able to share information quickly and easily? If you’ve embraced all of the available software tools and platforms out there, you’ll have a centralized platform that everyone can access in every area of the dealership. That way, your customer will be able to go from one person to the next and not have to repeat information or fill out extra paperwork because everything is in the computer.

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A STREAMLINED CUSTOMER DATABASE!

Again, this is about embracing the technology available. A proper CRM is part of your software “stack” that should have been implemented long ago. This is going to make it easy for you to track customer information, including things like sales history, potential future sales, and other details. You can’t keep people coming back if you don’t know which customers are most likely to return and how to get their attention, after all.

EFFICIENT SALES TEAMS

People aren’t looking to wait around forever while paperwork is processed. They understand that the dealership is a unique place and takes a little longer, but they’re not going to stand back and watch while the sales team makes things harder than they have to be. With proper software solutions in place, you can streamline operations and make your sales team more efficient, which will make an impact on your customers.

INTEGRATED TECHNOLOGY STACKS

All of this comes back around to the one part of your technology stack that we’ve been talking about recently—your desking platform. Having a desking tool that integrates all of your customer information, the sales process, and the rest of your dealership operations is going to give people all of the things mentioned above and then some.

If your customer retention isn’t hitting the mark, check these four areas and make improvements where they are needed.

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