Customers – they’re the lifeblood of your dealership. It doesn’t matter that you carry the latest range of the most capable ATVs, or the most powerful jet skis on the market in your dealership inventory. If you have no customers, then you have no sales, which means, ultimately, you have no business. It’s as simple as that.

Marketing Automation is the process of acquiring and then keeping customers, but if you’re not meeting their changing expectations, you’ll find that they defect to your competitors. If you’re not entirely certain how customer expectations have changed and continue to evolve, we’ll explore what you need to know below.