ARE YOU ALLOWING YOUR SALES TEAM TO BE UP ON TECHNOLOGY ENHANCEMENTS?

Historically speaking, the customer would arrive at the sales team relatively early in the buying process. They would seek out a reputable organization, tell them their needs, and allow the sales team to guide them through the buying process. This still happens, to a certain degree, but the shift is where people start to ask for assistance. This is where the enhanced Motorsports Marketing Tools come in play at your dealership.

WHAT ARE CUSTOMERS DOING? 

Today, you likely won’t see or hear from a customer until they’re as much as 70% of the way through the buying process. That means that you have to have all the right tools and resources in place to get them to that point with your dealership, rather than letting someone else steal them away. The Internet makes it easy for customers to take care of things once handled by the sales team, such as:

• Product research
• Comparison shopping
• Industry knowledge
• Pricing information

Therefore, the most important tool that you can now give your sales team is to get rid of the old school mindset and methods to figure out exactly how to equip them to pick up the ball when the customer is almost ready to make the play.