Database Marketing Database marketing is something that often gets overlooked, or briefly mentioned and then set aside because everyone likes to focus on new sales. However, there has to be a backup plan when the new sales stop coming. Right now, the industry is seeing some record-breaking sales. Given the current economic climate and worldwide ...

Best Solutions! Everyone talks about wanting to find the best solutions for customer retention, but they often overlook some of the most obvious answers. How many times have you sat down with a customer only to look over a form and decide to save everyone’s time, you could skip a lot of the demographic information? ...

A Growing Dealership! When it comes to growing a dealership, customer retention is one of the best ways to do it. However, this is a rather elusive goal for several dealers. After all, in an industry like Powersports, getting people to come back means giving them more than one thing that they want or need. ...

The importance! Desking is a topic that’s becoming important in the world of Powersports for numerous reasons. Primarily, right now, the focus is on how desking can assist with things like customer retention and streamlining operations. Of course, in finding out the answers to these topics, you’re gaining insight into just a couple of the ...

Desking Process! If you’re in the midst of learning about using technology to your advantage in your Powersports dealership, you’ve likely heard the phrase “technology stack” thrown around here and there. This term simply refers to the different platforms and software integrations that you utilize in your day-to-day operations. When you’re building yours, it’s important ...

Integrating the Right Tools! In the dealership, it’s proving to be increasingly difficult to keep up with customer satisfaction. Whether it’s a matter of how much time they spend there or the fact that they have to interact with three different people for a single transaction, people are looking for better solutions. If you integrate ...

Why does it matter? Desking is a term that’s been in the automotive and vehicle industry for years. Historically, desking a deal referred to the part of the transaction where the customer is presented with their options to sit down and agree upon a selling price, financing terms, and monthly payment. Today, the term is ...

Buy, Trade, Sell.... Whether buying, selling, or trading, you always want to make sure that you’re making the best deals. Of course, that means knowing what you have and what your dealership is selling best. It does no good to attempt to make deals if you aren’t even sure what’s going to be a “deal” ...

Buy, Trade, Sell.... Whether buying, selling, or trading, you always want to make sure that you’re making the best deals. Of course, that means knowing what you have and what your dealership is selling best. It does no good to attempt to make deals if you aren’t even sure what’s going to be a “deal” ...

Digital Tools at your Service! Although they aren’t all created equally, there are many digital tools available to help consumers value their trade before they get to the dealership. Today’s Internet brings people one of the most valuable options—the trade calculator. These little tools can be customized for any number of variables and factors to ...