WHAT QUESTIONS? I NEED ANSWERS! Right now, everyone seems to be in a holding pattern, waiting to see what happens next. The economy is a mess and many dealerships aren’t sure whether they should be trying to continue business or sit back and wait until things clear up. After all, now isn’t really a time ...

USING DOWNTIME TO YOUR ADVANTAGE Every Powersports dealership in the country is in a holding pattern, along with just about every other business out there. Unfortunately, what many of them don’t realize (and what you’re probably also missing out on) is the fact that doing this means that precious time is being wasted that could ...

GET YOUR TOOL BELT ON & GET STARTED Businesses are struggling now in a way that many have never experienced. Many have simply closed their doors and decided to wait out the storm, but there is more that you can do than sit back and watch your sales slip away. In fact, if you want ...

PLAN IN PLACE? YOU SHOULD BE USING THESE ALREADY! Your Powersports dealership should already have a plan in place for database marketing as part of your larger digital marketing strategy. Your business isn’t just going to benefit from a solid customer database—it can actually fail without one at this point. You can’t develop a solid ...

WHY DOES YOUR POWERSPORTS DEALERSHIP NEED IT? Put simply, Powersports database marketing is a process that involves marketing to customers based on the information available in your CRM database and other AI tools. Your Powersports dealership may already have these practices in place, or you might just now be looking to maximize the benefits of ...

DEALERSHIP LIFELINE! Your customer database is your dealership’s lifeline. However, without the right steps, it’s much less effective than it could be. We’re talking about data hygiene and customer segmentation, of course. However, you also need to implement data enhancement and enrich the customer data that you have so you can improve segmentation and marketing ...

TIPS AND TRICKS FOR AUDIENCE SEGMENTATION Powersports Audience Segmentation – it’s a crucial thing to master if you want to leverage your customer database to the fullest extent. However, it can also be pretty challenging for Powersports dealership owners and decision-makers. The following tips and tricks will help speed things up and ensure that you’re ...

TIPS AND TRICKS FOR AUDIENCE SEGMENTATION Powersports Audience Segmentation – it’s a crucial thing to master if you want to leverage your customer database to the fullest extent. However, it can also be pretty challenging for Powersports dealership owners and decision-makers. The following tips and tricks will help speed things up and ensure that you’re ...

THE MOST COMMON CUSTOMER TYPES FOR POWERSPORTS DEALERS! Your existing customers are the lifeblood of your Powersports dealership. Without them, you’re up the creek without a paddle. It costs five times as much to get a new customer as it does to keep one you’ve already earned, plus your existing customers are already familiar with ...

How to Ensure Good Data Hygiene in your Powersports Dealership Your customer database is a critical tool. It ensures that you’re able to reach your audience and maximize the value of your existing customers. That’s crucial at all times, but particularly so in situations where you have little or no control and your business is ...