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PSX Product Release Notes, March 2019: What Shipped and What Changed Since
The eight CRM updates PSX shipped in March 2019, what each one solved for dealers, and how each maps to what PSX Ascend offers today.
Quick answer
In March 2019, PSX (then PSXDigital) shipped eight updates to its CXMAi mobile CRM: faster customer entry, record ownership visibility, missing-data alerts, a live With Customer bar, easier-to-read forms, department options, parts and service prompts, and admin fixes. This page records them as history and shows what PSX Ascend offers now.
On 18 March 2019, PSX published release notes for dealers on its platform. The company traded as PSXDigital then, and the platform was CXMAi, short for Customer Experience Management powered by Artificial Intelligence. The notes covered a week of work on the mobile sales app: eight changes, all aimed at complete customer records and clear ownership of each customer.
This page keeps that release as dated company history, and shows what PSX Ascend offers in its place today.
What PSX shipped in March 2019
The 2019 post was headed "We listen. We deliver." and said dealer partners helped define the features. The eight items, in the post's order:
| 2019 update | What the release notes said it did | The problem behind it (our reading) |
|---|---|---|
| Adding a new customer | Add a unit of interest and an appraisal while entering a new customer on a phone | Interest and trade details lost between the lot and the desk |
| Customer record view | Showed record ownership and salesperson interaction history, and alerted a salesperson working a customer they did not own | Two people working one customer unknowingly |
| Sales action button | Flagged missing contact data from the customer record | Records with nothing to follow up on |
| With Customer bar | A real-time, color-coded indicator of salesperson activity in a record | No view of who was with a customer right now |
| Forms update | Larger font and better spacing for mobile | Cramped forms on a phone |
| Department update | Department options to mark where a call or lead was meant to go | Calls and leads reaching the wrong team |
| Parts/service customer info | In-app prompts to complete missing customer details during parts and service calls | Service customers missing from the sales record |
| Administrative updates | Fixes for recent iPhone updates, displayed time, automatic logouts and more | Reliability and security on the phone |
The post described the wider platform as one system for CRM, inventory, websites and marketing automation, working "with the help of ALMA" and managed "from the palm of your hand."
The pattern most release notes hide
Release notes list features one at a time. Read together, the 2019 items answer two process questions that matter more than any single feature:
- Is the record complete? Mobile entry, the missing-data button and the parts and service prompts all push for a full record while the customer is in front of someone.
- Who owns this customer right now? The ownership view, the non-owner alert, the With Customer bar and the department field all make responsibility visible.
PSX's position today is that quality data comes first: AI on a broken process only speeds up the broken process. The 2019 release was an early version of that idea, built into small prompts and alerts.
What has changed since 2019
PSX now presents its products, platform included, under the PSX Ascend name. The platform brings customer intelligence, inventory, websites and marketing into one shared view. Here is how each 2019 item maps to the live product pages and PSX's confirmed product facts. Where they are silent, the item is 2019 history only.
| 2019 item | What PSX Ascend says today | Status |
|---|---|---|
| Mobile customer entry with appraisal | The AI-powered powersports CRM page promises a connected customer view "with less manual entry." No current page describes a mobile app or an appraisal tool | Mobile entry and appraisal: 2019 history |
| Record ownership | The CRM page lists "clear stages, ownership, and next actions." The multi-location BDC software page routes each opportunity "to the right rooftop, team, and owner" and matches records to prevent duplicate follow-up | Ownership: current. Non-owner alert: 2019 history |
| Missing-data button | The CRM page lists "real-time alerts." PSX requires quality notes and accurate dispositions when a sale does not happen | Data quality: current. The button: 2019 history |
| With Customer bar | Managers can "manage the performance signals that lead to a sale" | Activity visibility: current. Color bar: 2019 history |
| Department update | Connected call coverage across locations. PSX records and tags every inbound call, and every outbound call where state law permits, in the customer record | Call handling: current. Department field: 2019 history |
| Forms, parts/service prompts, admin updates | Not described on current product pages, which make no parts or service integration claim | 2019 history |
| ALMA | Now the Automated Lead Management Assistant. It makes no AI voice calls; after associates have worked a lead, it re-engages stalled prospects toward a live conversation with a person | Current, under its current name |
If your dealership relied on a 2019 feature such as mobile entry, ask about it in a demo rather than assuming it carried forward. Our guide to mobile CRM for dealership salespeople covers what to test on the lot.
Checklist: test any CRM against the 2019 list
The 2019 items still make a good test for any dealership CRM. Try these in a demo or trial account.
- Enter a walk-in customer on a phone. Can you record the unit of interest and trade details in one flow?
- Open a record you do not own. Does it show the owner and their last action?
- Leave the phone number blank. Is the gap flagged, or does the record save silently?
- Ask a manager who is with a customer right now. Can they see it without walking the floor?
- Read a form on your smallest phone. WCAG 2.2 criterion 1.4.12 (Level AA) is a fair yardstick: content should still work with line height at 1.5 times the font size and paragraph spacing at 2 times.
- Send a test call to parts. Does it reach the right department, with the caller's details in the record?
- Leave the app idle. NIST SP 800-63B-4 says the inactivity timeout at its AAL2 level "SHOULD be no more than 1 hour." A CRM holding customer data should log idle users out.
- Ask for the release history. A vendor that documents small fixes shows how it treats dealer feedback.
This is general information, not legal advice.
For keeping records complete, see data enrichment for your dealership CRM, and for follow-up after the sales team, read what an Automated Lead Management Assistant does.