GET ON THE RIGHT TRACK!

If you already have the notion that you should be tracking powersports SEO data and interpreting analytics for your virtual powersports dealership, you’re on the right track. However, you have to make sure that you’re tracking data and interpreting it correctly so that you can make the most of your business, both in terms of marketing and overall performance. Speaking of that, are you even tracking metrics for anything besides your marketing efforts? You should be. Keep reading to learn more.

WHAT SHOULD YOU BE TRACKING?

It’s tempting to only look at big metrics like total profits and loss, or even to attempt to look at statistics like cost-per-click for your marketing campaigns and try to assume that you will be able to get a clear picture of what is going on just based on the numbers alone. Unfortunately, that’s not always the case. Rather than getting hung up on things that you might or might not be able to use, look at things like:

• Leads and Conversions: This allows you to see where your traffic is coming from, whether it’s the right traffic, and whether your efforts are turning visitors into customers. Pay attention to these metrics to make sure that your branding is on point for attracting new business.
• User Experience: Metrics like time spent on page, page views, click-throughs, and other statistics can help you see what the user experience is like on your website. That will allow you to tweak things and make improvements to your virtual dealership so that people have the best experience possible.
• SEO and Social Media: If you’re attempting to build a solid brand image for your virtual and physical dealership, keeping tabs on your social media and Powersports SEO Data marketing metrics is crucial. This will help you see how your campaigns are doing and where you can make improvements, as well as provide you with insight as to where your audience is coming from.