Businesses are struggling now in a way that many have never experienced. Many have simply closed their doors and decided to wait out the storm, but there is more that you can do than sit back and watch your sales slip away. You need to be setting up and strategizing your next big marketing strategy, which should include a solid database marketing solution to maximize the AI and CRM tools available to you today.

You can’t develop a solid marketing strategy without a strong database anymore, because the ability to connect with the needs of your customers is what will take your dealership into the future. Not sure how to use this marketing tool? Here are a few helpful strategies to get you started.

Database marketing is one of the most critical elements in your digital marketing strategy. You’ve already invested in the database tools for other purposes. Therefore, you’re basically getting a marketing tool for free. Plus, it will allow you to target and reach a whole selection of potential leads and repeat business, optimize your return on investment, and help you prioritize your accounts and customers so that your focus is where it should be.

Your customer database is your dealership’s lifeline. However, without the right steps, it’s much less effective than it could be. We’re talking about data hygiene and customer segmentation, of course. However, you also need to enhance and enrich the customer data that you have so you can improve segmentation and marketing efforts. The following tips will help ensure you’re able to do that more easily.

Unless you’ve been living under that proverbial rock, you’ve at least heard of audience segmentation. It’s a vital step to ensuring you’re able to use your customer database effectively. However, you also need to be familiar with the various marketing channels and the role that audience segmentation plays in choosing which channels you use to reach various audience members.

Audience segmentation – it’s a crucial thing to master if you want to leverage your customer database to the fullest extent. However, it can also be pretty challenging for Powersports dealership owners and decision-makers. The following tips and tricks will help speed things up and ensure that you’re better able to segment your audience correctly.

Your existing customers are the lifeblood of your Powersports dealership. Without them, you’re up the creek without a paddle. It costs five times as much to get a new customer as it does to keep one you’ve already earned, plus your existing customers are already familiar with your brand, have an established relationship with your company, and are primed for future purchases.

Your customer database is a critical tool. It ensures that you’re able to reach your audience and maximize the value of your existing customers. That’s crucial at all times, but particularly so in situations where you have little or no control and your business is in danger.

Are your dealership(s) and staff prepared when the doors reopen? Are you utilizing this time to educate, structure and get processes in place? DO YOU WANT TO BE AHEAD OF THE GAME? You better believe it, when the lockdown is lifted you want to be fully prepared with a plan! Your customers will thank you for it. Listen to the experts!

Building a large dealership works differently than building a small dealership. You have to figure out exactly what your goals are and then throw everything you have into figuring out where to go from here. Once you know where your path is heading, you are going to need to put everything that you have into your execution.