When people decide they want to buy something, they do it. They are in the process of “where should I take my money?” and your dealership should be the answer. People get busy, things happen, calls get missed. That’s to be expected. What’s not expected is that you do nothing to follow up on those…
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I’m not going to lie: I love the way the 2023 BMW iX looks. Think I’m crazy? You may be right, but before you consign me to a padded cell know that it’s been an acquired taste. In fact, when I got the first embargoed pictures of this thing ahead of its debut I physically…
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MOTOix/PSX Digital CEO Larry Bruce speaks on why MotorMarketUSA and MOTOix have been chosen to lead the charge in the switch to digital retail for independent automotive dealers in the U.S.!
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HOUSTON – Oct. 27, 2022 – PRLog — PSX has joined a new partnership that will save Yamaha dealers time with leads coming directly into the PSX Ai driven Internet Lead Management technology. Powered by Ai, the PSX (professional sales experience) platform helps dealers effectively manage leads, processes, and staff with a simple click of…
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In 2021, the average powersports dealership visit close rate was 40%. What happened to the rest? Well, 77% of those who didn’t close with you ended up buying somewhere else. And that’s usually related to communication and experience. Not only that, but when we got managers off the desk and out on the floor, dealerships…
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Ducati’s Diavel has always been kind of an odd duck. First of all, it’s a cruiser built by a manufacturer known for its wild-ass sports bikes, and while it’s got the proportions of a cruiser, it doesn’t ride like one. Read More
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I recently came across commentary wherein the author questioned whether Carvana sells cars for less than franchise dealers. In that video, the author rightly claims that Carvana has certainly built their brand on that message. In addition, he goes on to explain why the “experience” they offer is the reason that consumers have flocked to…
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I’m in the middle of Mongolia on a dirt road and I’ve just fallen off my 49cc motorcycle for the… fourth time? Sixth time? I’m not really sure. It’s day two of The Adventurists’ Monkey Run and this fall hurts. I’ve actually ended up on the ground in front of the bike, hitting my head…
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Communication Is Key All forms of communication with customers can be useful but nothing beats text messaging. Customers are consistently more interested in messaging that is mobile and nothing is better than texting. Texts are short and reach people instantly. This makes it preferable to email, even though both can be received in any location…
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On average, a person might see about 5,000 ads a day through all sources. Seeing this many ads can create a sense of media fatigue. This is something to consider in terms of your customers and perhaps even the people at your dealership who are working with customers. Being overwhelmed and fatigued can affect the…
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