Review: Zero SR/S

Where the automotive market goes, the motorcycle market soon follows. It was only a matter of time before electrified power trains made their way into two wheels. There have, of course, been electric motorcycles for years, but back when battery technology was more primitive. They never really threatened the dominant gasoline-powered bikes on the market.…

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The Opposite Effect of Empowering

Technology, data, and all the modern advances that we have should be making the world of powersports sales an empowering place for your best sales reps. However, it often has the opposite effect because it feels like one more task to do and something else that needs to be micromanaged. Most of your sales team…

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CUSTOM 1979 YAMAHA SR500 CAFE RACER

In a sea full of choppers and cruisers at Fuel Cleveland, it was nice to find a few café racers out under the sun at the historic Hale Farm. One of those was a fully restored and customized Yamaha café racer brought to the show by Sane Motion Moto owner, Spero Floro.

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Enterprise ecommerce SEO: Why good technology can’t fix a bad process

Several SEO myths and misconceptions are killing enterprise ecommerce and enterprise retail businesses. This article will explore some of them to show how enterprise SEO is unique, and not quite the same as traditional search engine optimization. To be effective, enterprise ecommerce SEO should be strategy-oriented. And yet, that’s rare to find. Why?  What follows…

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The Customer Experience

The Leading Role The leading role in this (and every) story is the customer experience. Today’s customers know what they want and they’re willing to be more flexible and open to the ways they get those wants fulfilled. People are now demanding companies to offer chats and text messaging as a means of communication to…

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Follow Up and Its (In)Effectiveness

Getting Automated With It

Salespeople give up on opportunities for several reasons. It’s up to leaders to figure out why and find ways to fix the issues. Consider that 21 deals per day, on average, are just dropped by a salesperson, for one reason or another. They just stop following on those leads and don’t bother to make a…

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TRIUMPH TO RACE MXGP!

On the eve of the Motocross of Nations, Triumph has confirmed its plans to compete in the FIM Motocross World Championship in 2024, complete with a factory race program under an all-new Triumph Racing banner. This landmark team will be in partnership with Thierry Chizat-Suzzoni, one of the sport’s most successful team owners, who will field…

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Dacia Manifesto Off-Road Concept Has Scaled Down GMC Hummer EV Vibes

While Dacia is a brand you’re probably only familiar with thanks to the antics of James May on the original British “Top Gear,” it’s probably a brand you won’t otherwise hear about in the U.S. Even so, when this Romanian brand presented what essentially looks like a scaled down GMC Hummer EV two-seater with a…

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