A brand promise is powerful. It articulates what customers can expect from their interaction with your company. Every brand has one. Ideally its one you create and want to own. Developing your promise takes a process.  

Harley-Davidson has introduced its new Enthusiast Collection, an ongoing series of Harley-Davidson motorcycles featuring special-edition paint created to celebrate the unique backgrounds and special interests of riders within the Harley-Davidson community. Each Enthusiast Collection design will be launched annually, available in limited quantities across a curated selection of motorcycle models.

Vintage Harley-Davidsons can be hard to come by, especially ones that are close to, or over 100 years old. Luckily, we were able to come by one at this year’s Mama Tried motorcycle show. Michael Lange showed us the hard work and dedication it took him to get his 1921 Harley-Davidson, not only in working…

Nothing makes a noise quite like the yowling intakes of the 890-cc Yamaha CP3. With the throttle wide open, the wail of air being inhaled and detonated by this three-cylinder engine is hypnotic. Almost addictive. Imagine, as its closest analog, half a caterwauling Porsche 911 GT3. But the mighty GT3’s engine signs off at 9,000 rpm, and all…

Volcon Inc., the first all-electric, off-road powersports company, will officially launch and open the door to consumer reservations via its website for its flagship, fully electric UTV called the Stag on Friday, July 1, 2022 at 1 p.m. EST (10 a.m. PST). Read More

“I was talking to a fellow dealer recently, and he’s rubbing his hands together because he is doing amazingly well. I asked him what he will do when it all changes. What will happen when the manufacturers catch up with the demand – and will in all likelihood – overbuild? We’ll have too many units…

Change is constant. This applies to every aspect of life and every industry. In the motorcycle and powersports world, it means that technology is always evolving, young people are buying their first rides, and seasoned riders are ready to upgrade to new machines.

Kawasaki continues to offer a wide range of personal watercraft that evoke fun on the water, with the 2023 Kawasaki Jet Ski SX-R 160 4-stroke, stand-up personal watercraft; premium Jet Ski Ultra 310 series; and world-renowned Jet Ski STX 160 series watercraft.

This weekend, The FIM MotoGP World Championship made its annual pilgrimage to Assen, the Cathedral of Motorcycle Racing. This year’s Dutch TT did not disappoint and provided the quality of racing that earned the circuit its moniker. The race was a frantic crash and pass-filled struggle that will play a significant role in determining this…

In an online session at SEODay 2022, Google Search Advocate John Mueller spoke about the impact of page experience on search engine rankings and changes to how the search engine scores sites.