Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific…

THE Tron Lightcycle? That bike from Akira? A Stormtrooper with two wheels? First impressions of the CE 04 are of a motorbike sent back in time from the future. A radical aesthetic sketched in the 1980s for riding in the 2080s.

Over the course of the past several years, the powersports industry has witnessed a significant increase in popularity with novice and experienced riders alike, turning to motorcycles, ATVs, side-by-sides and personal watercraft. To continue to meet this growing demand, Kawasaki is moving up the production and introduction of its 2023 Ninja ZX-6R supersport, KLX300SM supermoto…

The great Max Biaggi was inducted into the MotoGP Hall of Fame ahead of this weekends Italian Grand Prix. He received his medal from Dorna CEO Carmelo Ezpeleta and also a video message from HSH Prince Albert himself!

Torrot Electric Europa has signed a distribution deal with Volcon Inc., which will allow the Texas-based company to sell their products throughout Latin America and other regions. This agreement could generate more revenue for both parties as they strive towards increasing profitability in these markets.

Parts Unlimited, Drag Specialties and Parts Canada are once again teaming together this August to present the 2022 North American NVP Expo in Madison, Wisconsin. This Expo will unite the three companies to introduce the fall buying season. With this collaboration, exhibitors will have the best of all teams in one location to roll out…

Suzuki Motor USA and Team Hammer enjoyed another trophy-winning performance as Round 3 of the 2022 MotoAmerica AMA/FIM North American Road Racing Championship concluded on Sunday, May 22 at Virginia International Raceway.

The Senate Committee on Energy & Natural Resources unanimously passed America’s Outdoor Recreation Act of 2022 this month. This legislation, beneficial to the off-highway powersports industry and off-highway vehicle (OHV) enthusiasts, was introduced by committee chairman Senator Joe Manchin of West Virginia and ranking member Senator John Barrasso of Wyoming.

Who says nothing good is on TV? To commemorate the golden anniversary of pro motocross some of the sports greatest legends will join host and lead commentator Jason Weigandt in the announcers booth during the live broadcasts of all 48 motos this summer on MAVTV Motorsports Network and NBC TV Network, with streaming on MAVTV…

Patrick Patterson of Led Sled Customs has built up a gnarly repertoire of custom motorcycles, including this 1975 Shovelhead he built back in the early years of his business. Check out this Harley from the Mama Tried show!