Taiga Motors Corp. announced it initiated deliveries of its first Nomad snowmobiles. Taiga’s 2022 Nomad marks its first electric snowmobile sale as the company continues to ramp up production. By electrifying one of the most challenging vehicles in the off-road segment, this milestone positions Taiga as an innovator in the powersports industry.
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Charles Darwin’s Voyage Of Discovery and the subsequent theory of natural selection makes a case for survival of the most adaptable. Fitting of the oldest motorcycle company in continuous production in the world, the Scram 411 is Royal Enfield’s evolutionary take on its flagship Himalayan ADV bike. It is a new subspecies combining scrambler vibes…
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To mark the 50th anniversary of the Can-Am brand, BRP is bringing back bikes… a family of electric 2-wheel motorcycles. “With the motorcycle industry shifting to electric, we saw an opportunity to reclaim our motorcycle heritage and to re-enter the market,” explained BRP CEO José Boisjoli. “This new product category is extremely important to us, and we…
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On Saturday, May 7, women riders will take to their motorcycles and powersports vehicles to “Just Ride!” for the 16th International Female Ride Day (IFRD). Participants in over 120 countries on six continents will join in on the globally synchronized women’s ride day, which highlights female motorcycle riders and powersporters across all disciplines of the activity.
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When you see a Christian Newman hand-built motorcycle in person, you’re staring a piece of mechanical artwork in the face. There’s no question who built the motorcycle and how unique it is. See this scratch-built Harley-based chopper for yourself!
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Franchises, like all local businesses, require local SEO to rank in the search engines and reach new potential customers. That includes SEO best practices such as optimizing the websites of individual franchise locations and creating business listings in national and local directories. However, SEO for franchises differs from regular local SEO in several ways. Read…
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In the United States, there are a huge number of routes you can take for your motorcycle trip cross country. You can explore the deserts of the Southwest or bar hop your way along the East Coast’s most populous cities. Whether you want to camp on the beach in California each night or discover America’s…
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Dealerships have always been in a hyper- competitive situation. Today’s environment in sales has increased 10-fold as dealers have less new inventory and auction prices for used vehicles have increased pricing for the used vehicles over MSRP for the same vehicle new. Today’s market commands change in sales. Just look outside of our industry. Retailers…
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Digital marketing continues to be a priority for US-based marketers in 2022, according to a recent CMO survey. Investment in digital marketing has increased across the board, with data analytics being the most popular area for investment. These data-related investments highlight how companies are continuing to invest in capabilities to analyze, store/manage, and automate their data.
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When a custom bike builder is gifted a motorcycle, the possibilities for the build are endless. That was the scenario Randy Noldge found himself in with a Harley-Davidson Sportster last year, and the result was a high-compression, performance-oriented drag bike with a unique nickname.
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