In the vehicle dealership industry, the road to success is paved with change, from tech advancements and shifting consumer preferences to evolving economic factors. Suppose you’re a vehicle dealership owner or sales manager. In that case, you’re navigating this landscape at full throttle, seeking new ways to adapt and innovate for better sales and leadership…
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When you think about the future, images of flying cars, robotic assistants, and digital realities might spring to mind. But even more captivating is the seamless vehicle-buying experience currently reshaping the vehicle dealership industry. Email marketing, automation, and artificial intelligence (AI) are thrusting this industry into a bold new era. These technologies aren’t just tools—they’re…
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The vehicle dealership industry is currently navigating a period of unprecedented change. Factors such as rising inflation, ongoing challenges from the COVID-19 pandemic, and evolving consumer preferences are reshaping the landscape of vehicle sales. These shifts are compelling vehicle dealerships to reevaluate their traditional sales strategies, particularly as they confront the persistent issue of aging…
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How to Reduce Abandoned Leads and Improve the Customer Experience Today, we live in a world where instant gratification is just a part of life. Every dealer strives for the ability to provide instant answers to any inquiry the customer may have. But how does that tie into the profitability of a dealership and…
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The Art of Persuasion The art of persuasion has long been a central focus of human societies. From the oratory skills of great leaders to the persuasive methods used by advertisers, the scientific study of the factors that influence behavior change has been around for years. Whatever precise mechanisms involved, there can be no denying…
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Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different need or expectation.
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Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different need or expectation.
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Sales technology and the sales process are evolving and it’s time that you got on board if you haven’t already. The pandemic forced brands into a lot of changes without giving them time to decide how they felt. Now, it’s time to step back and reassess as the dust begins to settle.
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In today’s sales world, things are changing whether you like it or not. Instead of balking, the best thing that you can do is lean into it. Part of that is breaking away from all of those old ineffective solutions and bad habits that you’ve let sit for so long.
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