Extending the momentum gained from introducing a number of electrifying models over the last year, Suzuki Motor USA LLC is launching fresh 2023 motorcycles. Led by the 2023 Hayabusa, Suzuki’s landmark ultimate sportbike, this group of new motorcycles brings together a collection of proven Suzuki products including the flagship sport model, Hayabusa; the tried and…

NIADA Certified 360 will be the first certification program of its kind. The program features multiple Administrators to give all independent dealers options to get into the program. We have five retail administrators on the front side of the program. GWC Warranty, ProGuard, GSFS Group, Southwest Dealer Services and AUL. In the sixth spot will…

Vintage-styled modern bikes are an incredibly popular segment in the motorcycle world. Harley-Davidson lives to evoke its machines of the past. Japanese marques crank out modern interpretations of the famed “universal Japanese motorcycle.” Somewhere in America, right now, someone is in their garage hacking up a bike to build a vintage-style cafe racer.

Many motorcycle builders have a specialty or specific genre they stick to in their builds. And for anyone who doesn’t know the infamous Craig Rodsmith, hand-crafted aluminum and metal bodywork is the name of the game for him. Many of his creations don the metallic finish, to the point where getting blinded on a bright,…

Machine learning is all the rage but what does it actually look like in practice, as part of a digital marketing strategy? You’ve encountered a machine learning strategy if you’ve used a website that recommends products based on previous purchases. Machine learning is a facet of artificial intelligence (AI) that uses algorithms to complete specific…

THE Tron Lightcycle? That bike from Akira? A Stormtrooper with two wheels? First impressions of the CE 04 are of a motorbike sent back in time from the future. A radical aesthetic sketched in the 1980s for riding in the 2080s.

Over the course of the past several years, the powersports industry has witnessed a significant increase in popularity with novice and experienced riders alike, turning to motorcycles, ATVs, side-by-sides and personal watercraft. To continue to meet this growing demand, Kawasaki is moving up the production and introduction of its 2023 Ninja ZX-6R supersport, KLX300SM supermoto…

The great Max Biaggi was inducted into the MotoGP Hall of Fame ahead of this weekends Italian Grand Prix. He received his medal from Dorna CEO Carmelo Ezpeleta and also a video message from HSH Prince Albert himself!

Torrot Electric Europa has signed a distribution deal with Volcon Inc., which will allow the Texas-based company to sell their products throughout Latin America and other regions. This agreement could generate more revenue for both parties as they strive towards increasing profitability in these markets.

Parts Unlimited, Drag Specialties and Parts Canada are once again teaming together this August to present the 2022 North American NVP Expo in Madison, Wisconsin. This Expo will unite the three companies to introduce the fall buying season. With this collaboration, exhibitors will have the best of all teams in one location to roll out…