SALES TEAMS NEED TO KNOW!

Sales teams need to know the best Powersports sales tactics and tools to get the job done. Part of that includes understanding the power of trades and how to help customers make the best moves regarding them. Sometimes, it’s advantageous for a customer to trade in their Powersports equipment and get a newer model. In other cases, it might not be the best financial move for the time being. By knowing a little more about equity yourself and how it factors into the buying decision, you can help your customers make the right choices about their next Powersports purchase.

Having equity in a unit simply means that someone has paid for the unit, either partially or in full, and therefore they have some degree of ownership. If you own your Powersports equipment outright, you have 100% equity. If you have about one-third of the balance left to pay, you’d have 60-65% equity. The more ownership you hold, typically, the more valuable it will be for you to trade off and into something newer.