The boat launch process entwines skill, teamwork, patience, and strategy akin to a Navy SEAL operation. And while a successful launch or retrieval deserves accolades from bystanders, an unsuccessful try warrants shame-and if your screw-up is filmed, that shame sinks deeper than your (likely) water-logged tow vehicle. Hence, boat launching/snatching qualifies as a spectators’ sport…

The Ford Maverick is a sensible return to small trucks. Something alike to the small, short height trucks of yore from Chevrolet, Mazda, Toyota and Nissan. While the Maverick sadly doesn’t come in a single cab, long bed configuration, it’s still a practical vehicle. Now, Go Fast Campers wants to make the Maverick even more…

It’s not every day that we get the opportunity to sample a manufacturer’s entire lineup at the same time. And although a track day sure is fun, a day in the dirt is what really gets the blood pumping. When the kind folks at Yamaha reached out and said they would be bringing the company’s…

Have you ever planned something really, really dumb? Something you knew was a bad idea as soon as it hit your brain, but you followed through until it was too late to turn back? Have you listened to every bit of advice on a topic, then come up with a plan that flew in the…

The technology that’s changing cars will, in time, change boats – you know, the cars of the sea. Polestar, a Swedish maker of electric vehicles, has entered a partnership with Candela, a Swedish maker of electric boats, to supply its battery technology to seafaring travelers.

There are times when getting agile is the only option. The pandemic pivot is an obvious example. But there are equally intense, albeit less dramatic, examples of forced agility happening throughout organizations every day. In my case, it was when our digital marketing organization was tasked with rebranding our global website in less than six…

It’s hard to believe, but the very first Koenigsegg, the CC8S, is now 20 years old. Launched in 2002, the CC8S became a darling of Top Gear, and put Christian von Koenigsegg’s rigorously unconventional supercar company on the map. This year, Christian von Koenigsegg turns 50, and to celebrate, he’s launched a new version of the…

Dodge will stop making gas-powered Chargers and Challengers next year, ending an era for a brand that helped define the muscle car, as it and other carmakers shift toward more climate-friendly offerings.

The revamped EV tax credit adds increasingly stringent rules on where battery critical minerals are extracted and processed, and where battery components are made or assembled for vehicles to be eligible.

Marketers know that digital marketing represents the future of their business. That’s why, according to the February 2022 edition of The CMO Survey, they’re happy to allocate 57% of their budgets to digital marketing activities and are planning to increase spending by another 16% in 2023.