Dealers can’t expect their sales manager to spend their entire day running behind their salespeople and following up on every single lead and interaction. That’s not a sales manager’s job, even though we sometimes think it is. One issue is that dealers need to capture all the prospects and leads possible, which may include making…
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The recent unveilings of all-terrain sports cars like the Porsche 911 Dakar and the Lamborghini Huracán Sterrato had us thinking about what other likely candidates in the mid- and rear-engine category might choose to battle these two in the dirt, sand, and mud. The first thing that came to mind was an American mid-engined car-the…
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Posted December 2nd, 2022 by Arnold Tijerina Many people were initially put into the role of overseeing technology or Internet sales, or the CRM, because they knew how to use a computer. Back in the day, that was more than enough to qualify someone for this role. Unfortunately, that’s no longer good enough. Everyone on…
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Artificial Intelligence (AI) has immensely impacted digital marketing, allowing businesses and marketers to control and analyze vast sets of consumer data without the need for direct human interventions. As consumer market trends change due to social influence, digital marketers are left leveraging the digital capabilities of AI to attract, retain and engage with customers in a…
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Posted November 30th, 2022 by Arnold Tijerina Right now, there have been a ton of technology advancements that are shaping the customer experience and dealership experience on a day-to-day basis. It’s been nearly impossible for many dealers to keep up. Not only that, but right now, dealers have plenty of demand for business so they…
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As a marketer, SEO or web developer, you know how important it is to keep your WordPress site secure. From using strong passwords and updating plugins to installing a security plugin and monitoring traffic, these tips will help you keep your site safe from hackers. Read More
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Posted November 28th, 2022 by Arnold Tijerina Look at the dynamics of early-generation CRM platforms. They did solve problems and provide a variety of solutions, but there is a lack of accommodation for where we are today. How many CRMs have you seen in just the past five years that have been influenced by innovation,…
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Digital transformation initiatives have picked up in the retail sector in recent years as store chains compete for brand awareness and sales in a rapidly evolving market. By 2026, retailers’ global investments in digital transformation tools are expected to reach $388 billion, growing by 18% a year. Read More
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Some of us were a bit surprised when Yamaha’s newly overhauled 2021 MT-09 snagged first place in last summer’s 900cc(ish) Naked Bike Comparison, against such more-expensive heavy hitters as the new Ducati Monster and KTM Duke 890. And all of us were a little surprised when the XSR900 defeated Indian FTRs 1200 and 1200S, and…
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Posted November 23rd 2022, By Arnold Tijerina Right now, dealers are seeing impressive numbers and in the past couple of years, many dealers have gotten lazy in mining their own databases for business, quite frankly. It has been so easy to sell the inventory that they have, and many have taken it for granted. Many…
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