Together, Millennials and Gen Xers now represent a larger population than the generations that preceded them, and these consumers are so accustomed to the convenience and speed of online shopping that they are now looking online to purchase boats, homes, and even cars.

You’re scrolling through TikTok one night, bleary-eyed yet refusing to give in and just go to bed, when something catches your eye. It looks like a Polaris RZR, but it’s not tearing through sand dunes in Baja – it’s on the water. Rubbing your eyes doesn’t clear up the confusion, because you got it right the first…

With our 11th 40 Under 40 class, Automotive News enters a second decade of recognizing young dealership leaders. This year’s stars have led digital retailing transformations, found new ways to stock vehicles during an inventory crisis and chipped away at recruiting challenges. We congratulate them and hope you enjoy reading their stories.

Although I’m fluent in digital media, I still believe in some timeless truths about great marketing and advertising. As a fractional CMO and content strategist, I see some trends among companies and agencies that I respect but worry about.

The COVID-19 pandemic spurred an unprecedented supply crunch, shutting down semiconductor factories while also fueling demand for consumer electronics. Now, some chipmakers are warning of cooling demand for parts used in PCs and smartphones, while automakers continue wrestling with a shortfall.

Many things have changed in SEO since Google first came online in 1998. The one thing that hasn’t changed is this: Your organic traffic is directly related to your search engine ranking positions. If you have a prolific number of keywords in the Google index and they appear at or near the top of the search…

It’s easy to look at the crown of a tree and be in awe of the leaves changing their colors and the expanse of its branches. We’re easily drawn in. However, the leaves don’t tell the whole story, nor do the rings throughout its center. The roots are most important to its development.

A brand promise is powerful. It articulates what customers can expect from their interaction with your company. Every brand has one. Ideally its one you create and want to own. Developing your promise takes a process.  

Harley-Davidson has introduced its new Enthusiast Collection, an ongoing series of Harley-Davidson motorcycles featuring special-edition paint created to celebrate the unique backgrounds and special interests of riders within the Harley-Davidson community. Each Enthusiast Collection design will be launched annually, available in limited quantities across a curated selection of motorcycle models.