Transparency, responsiveness, informativeness, friendliness, and helpfulness are the attributes retail dealership customers have always wanted. It's what we all want anytime we go to a store to buy anything.  When I started in the business in the early '80s, the retail dealership industry was far from this ideal. We owned the product and all the ...

One thing that I always believe in, and I know most people will agree, is that a company's greatest asset is its staff. A knowledgeable and skilled employee earns their weight in gold, especially in an industry as dynamic as ours. This calls for effective dealership training tactics. In dealerships, where customer expectations are high ...

Are you tired of drowning in paperwork and manual tasks at your dealership? Customer Relationship Management (CRM) systems can be your lifeline, automating mundane daily tasks and freeing up your team to focus on what drives your business, selling cars, and keeping customers satisfied. In this article, we explore how you can leverage CRM to ...

You might ask yourself, “How can I boost my dealership's performance?” Well, buckle up because we’re diving into the galaxy of coaching strategies that can propel your dealership to new heights. After the tumultuous shake-up of the past few years, dealerships have had to reinvent themselves, and the experts have shared their top dealership coaching ...

Let's talk about a topic that can rev up our performance and customer satisfaction: training junior staff on TO (Turn Over) strategies. It's a crucial part of our dealership world, and getting it right can make all the difference in how smoothly our operations run. But there are some common slip-ups we should avoid during ...

Hey there, dealership leaders, ready to turn your sales team into a proactive powerhouse? Great! In the high-energy world of dealership sales, being proactive is the secret sauce. Train your salespeople to be proactive on the dealership floor to seriously improve their performance, customer satisfaction, and lower costly turnovers. A proactive sales team doesn’t just ...

Why are we in business in the first place? To make money, right? And how do we do that? Sales, friend! But here's the thing; it's not just about making sales in dealerships. It's about making more sales, beating the competition, and keeping your team pumped up and ready to rock. That's where proven coaching ...

Welcome back, dealership leaders! In today's competitive world, creating a stable and reliant dealership culture is far from a want, but a need today. Developing a conducive environment for your employees to grow their skills results in better performance and improved customer satisfaction. So, how can you build a strong dealership culture that not only ...

Welcome back, dealers! In an industry that demands your time and effort, streamlining operations in your dealership is a necessity. Undeniably, efficient operations make the primary difference between soaring success and going under. When you streamline dealership processes, you can save time, reduce costs, and boost overall performance.  Further, integrating cutting-edge technology and fostering a ...

In an era where change is the only constant, traditional methods like sign spinners for adverts cannot yield much-needed results. Instead, dealers need to be progressive, adopt new innovative processes, and technologies that improve customer experiences, ultimately, increasing sales.  From leveraging digital tools to rethinking customer interactions, this article reviews several innovative processes that dealerships ...

The most effective marketing strategy of all time is targeting people where they already are, making social media a sensational spot to drive your marketing campaigns and sales. However, you have to first master the intricacies of social media marketing to engage with your prospective clients. Undeniably, Social media platforms offer an unparalleled opportunity to ...

Welcome dealers to our dealership coaching class 101! We cannot overstate the undeniable power of excellent coaching in dealerships, especially in the fast-paced sales landscape. Coaching transcends managerial duties, by transforming good teams into great ones and uplifting your dealership to new heights. In addition, when executed with excellence, coaching can enhance performance, boost morale, ...

The dealership market is highly competitive, which requires dealers to implement appropriate strategies to engage and retain customers. The trick to having return clients and building brand loyalty lies in the quality of your service delivery. While it may seem difficult to build these lasting relationships, it will be worth the effort in the long ...

Client satisfaction is currently at the center of most vehicle dealership operations. Referrals from happy clients are the best way to grow your dealership. The game enhancer for most companies has been to implement CRM. Undeniably, CRM systems have not only helped vehicle dealerships deliver client-centered services but also improve sales. This article will review ...

A high-performing sales team is the dream team for most dealerships, especially in the current competitive market where dealerships must stand out. While a competent sales team drives dealerships to success, building a strong dealership team will need a carefully executed strategy. A dealership's performance and customer satisfaction heavily rely on its team members' efficiency, ...

Customer experience generally refers to the range of emotions clients experience during their engagements with a business. For dealerships interested in enhancing customer experience, it primarily involves practical, digital, and in-person experience. These range from showroom atmosphere to website functionality and quality service delivery.  For example, clients often take their time in the showroom exploring ...

The car dealership industry is constantly evolving with consumer preferences and technological innovations. Dealerships must be strategic in running their businesses. By implementing effective management techniques that streamline operations and enhance customer satisfaction, you can boost your dealership's performance and increase sales.  Now, join us in this article as we explore some key strategies you ...

While most dealerships have integrated Dealer Management Systems into their business system, they still must update their systems to keep up with technological innovations. Additionally, the growing technological innovations in the dealership industry are continuously evolving to accommodate consumer behavior, market trends, and industry challenges. Undeniably, in the rapidly changing landscape of dealership management, Customer ...

The auto retail industry is experiencing transformations leading to unprecedented erratic changes. As an example, dealerships are achieving historically high profits from strategies that offer improved dealership efficiency. Whereas these changes have benefited other companies, they have also been a source of instability for others depending on the strategies of a company.  In fact, to ...

In today's world of vehicle dealerships, adopting proactive management techniques is not only necessary to enhance dealership sales and operations, but also to improve customer relationships.   In any case, it's not just about overseeing the vast expanses of vehicle dealership operations but engaging directly and dynamically on the showroom floor and leveraging sophisticated technology ...

In the transformative world of the vehicle dealership industry, adapting to change isn’t just beneficial. In fact, it’s crucial for survival. The digital revolution has launched an array of innovative tools and technologies that have significantly transformed traditional sales strategies within the vehicle dealership universe.  Read on as we explain how these digital tools are ...

Vehicle dealerships sticking to outdated reactive management risk losing customers to competitors using proactive management techniques. Embracing a proactive stance, especially in critical sales tactics like "TO" Strategies, can dramatically boost customer satisfaction and propel sales figures.  This blog shows how pivoting from a reactive to a proactive management style can significantly transform your vehicle ...

Navigating the world of vehicle dealership management requires a keen eye on strategic planning. It’s the rocket fuel for your sales and long-term prosperity. Central to this mission is effective meetings, the launchpads that align team trajectories, optimize operations, and champion a culture of relentless progress.  This guide will navigate you through the process of ...

The vehicle dealership culture you foster serves as a pivotal factor in enhancing employee satisfaction and securing enduring customer allegiance. To begin, improving your vehicle dealership's culture starts with one dynamic tool: positive meetings. These aren't just gatherings; they're fuel injections that propel your team toward unified goals with enthusiasm.   Therefore, let’s navigate through the ...

Navigating the competitive landscape of vehicle dealership sales, modern dealerships are finding that the integration of cutting-edge technology is not just a luxury, but a fundamental element for survival and success in vehicle dealership management. Much like a high-speed race, this industry demands agility, precision, and the ability to adapt quickly to changing conditions.  As ...

In today’s dynamic business landscape, where the pace is as fast as a sports car on the open highway, dealership sales meetings have evolved. No longer just mundane number-crunching sessions, sales meetings now serve as strategic arenas where goals are set, progress is assessed, and plans are discussed.  As a leader, the responsibility of transforming ...

In the dynamic landscape of vehicle dealerships, where inflation and shifting consumer behaviors challenge the market, the opportunity for innovation and success has never been greater. The challenges stemming from rising costs, evolving consumer preferences, and an increasingly competitive market have forced the rethinking of vehicle dealership strategies. With proper insights and preparation, there's a ...

In the vehicle dealership industry, the road to success is paved with change, from tech advancements and shifting consumer preferences to evolving economic factors. Suppose you’re a vehicle dealership owner or sales manager. In that case, you’re navigating this landscape at full throttle, seeking new ways to adapt and innovate for better sales and leadership ...

When you think about the future, images of flying cars, robotic assistants, and digital realities might spring to mind. But even more captivating is the seamless vehicle-buying experience currently reshaping the vehicle dealership industry. Email marketing, automation, and artificial intelligence (AI) are thrusting this industry into a bold new era. These technologies aren't just tools—they're ...

As we drift further from the COVID-19 pandemic, which began back in 2020, the landscape for vehicle dealerships has drastically morphed. Consumer behavior and purchasing patterns shifted like tectonic plates during an earthquake, revealing new territories of demand and opportunities.   Four years into these shifts, savvy dealers have navigated the turbulent waves of inventory shortages ...

The vehicle dealership industry is currently navigating a period of unprecedented change. Factors such as rising inflation, ongoing challenges from the COVID-19 pandemic, and evolving consumer preferences are reshaping the landscape of vehicle sales. These shifts are compelling vehicle dealerships to reevaluate their traditional sales strategies, particularly as they confront the persistent issue of aging ...

In the ultra-competitive orbit of vehicle and powersports sales, the quick fix of price slashing can lead to a black hole where customer expectations and profitability diminish. Instead, the mission should be to adopt innovative tactics that propel inventory turnover while maintaining financial health. This guide is your navigation tool through these competitive currents, ensuring ...

As we chart our course through the economic cosmos, inflation has re-emerged with vigor, particularly impacting the vehicle dealership sectors.  Therefore, necessitating advanced inventory management strategies. Known for their inventory-heavy and capital-intensive operations, these industries are under pressure. Rising costs for parts and materials inflate inventory expenses, while escalated interest rates on floor plans boost ...

In the unpredictable terrain of the powersports market, dealerships today face challenges that feel like navigating a high-speed slalom course. Supply chain disruptions, increasing costs, and changing customer expectations all demand constant attention. However internal pitfalls, such as poor inventory management, can also threaten profitability.  This guide will explore effective inventory management strategies to empower ...

Going to the auctions for used inventory is like playing the lottery. Maybe you get lucky and get a prime front-line ready vehicle but, most likely, you won't. With the hyper-competitive market that we are in for dealerships to have cars on their lot to sell, many dealers are paying more for these vehicles than ...

Embracing Technology Today's business is an interconnected one. The successful brands are the ones that are embracing technology and making the most of the digital transformation of the sales world that is taking place. However daunting it may seem, it is no longer an option. It may not have seemed fortuitous at first, but the ...

Marketing is Key! Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different ...

Evolving Sales Process! Sales technology and the sales process are evolving and it's time that you got on board if you haven't already. The pandemic forced brands into a lot of changes without giving them time to decide how they felt. Now, it's time to step back and reassess as the dust begins to settle. ...

Things Are Changing! In today's sales world, things are changing whether you like it or not. Instead of balking, the best thing that you can do is lean into it. Part of that is breaking away from all of those old ineffective solutions and bad habits that you've let sit for so long. For example, ...

Attracting new business! If you are going to attract new business, you have to make the best possible impression on the audience that you seek. Part of that includes making sure that all of your online reviews are positive, or at least that any negative ones have been properly addressed and resolved. This will show ...

2 Different Practices... Know the difference! SEO and reputation management are two different practices, but they’re pretty intertwined these days when it comes to getting your Powersports brand in the best position, both in terms of search rankings and overall brand image. The biggest thing to focus on is your brand image and creating a ...

A Dynamic Website is Key! There is a lot more to search engine optimization for your Powersports brand than just creating a dynamic, perfectly-optimized website. While that’s important, it’s just the beginning. Today’s SEO requires that you have a solid reputation and offer value to your audience in addition to optimizing your content for keywords ...

Setting up your SEO strategy When you are setting up your SEO strategy, you can’t overlook your reputation. While it has a place of its own in the success of your online Powersports or motorsports brand, it also plays a role in your search rankings. After all, Google is no longer just looking for websites ...

Does it really affect it...? OF COURSE, IT DOES! There is a lot that affects your SEO ranking when you are optimizing your motorsports brand or Powersports dealership. Reputation is something that has become almost a part of the process, except that it’s an entirely separate effort all its own. The two do work together, ...

Solid SEO Strategy Sometimes, the best way to learn how to do something is to learn what to avoid. In the case of developing a solid search engine optimization strategy for your Powersports brand, one of the biggest mistakes that people make is not following up on their efforts. You can’t just implement SEO and ...

THE VALUE IS MORE THEN YOU THINK One of the biggest mistakes that people make when it comes to search engine optimization is overlooking the value of their sitemap, or even realizing that they need one at all. A sitemap is a standard part of every website, but that doesn’t mean that it comes standard. ...

AVOID AT ALL COSTS! Black hat SEO tactics are those that should be avoided at all costs. These are seen by search engines as manipulative methods for increasing rankings and are not a credible way to build a proper SEO strategy. These disapproved practices include many different efforts, and they can happen deliberately or accidentally ...

The Value A simple search will produce dozens of results for articles, blogs, and lists of the biggest and worst mistakes of search engine optimization. Of course, some of the mistakes that can be made are going to be more detrimental than others. It’s important to know how to use SEO, but it’s just as ...

The Value There is a lot of value in learning from those who came before you. In all of the information that you find online regarding how to effectively implement SEO, some of the best insight you’ll find is what others are doing wrong. Even beyond the endless articles and blogs dedicated to the big ...

The Process SEO is a process. It’s a process that, once started, will not have an end. The sheer nature of SEO is that it will remain in place until or unless you change it. Plus, you can implement all of the best practices in the world, but how can you know that they’re working ...

Exact needs There are no two SEO strategies that are going to be the same. This marketing process in and of itself is inherently designed to be customized to the exact needs of a specific brand or business. However, there are some best practices in place to be aware of and some general rules that ...

Elements There are a lot of different elements to SEO, but they all center around one thing: providing a reputable, authoritative solution for the end-user. Therefore, search engine indexers have been created with complex algorithms that are capable of identifying factors that lead to that, including whether or not a website is providing original, informational, ...

Different priorities There is a lot that goes into effective SEO, but when it comes to building a strategy, every single brand is going to have different priorities. That’s where planning comes into play. To properly implement and execute your best campaigns, you will need to know which ones are most important and which efforts ...

On the other hand When it comes to implementing SEO, research and planning are going to set the foundation in so many ways. Some industries have it easier than others with search engine optimization. Traditional eCommerce, for example, has a lot of ways to use effective SEO and plenty of examples out there to model ...

The Value While knowing the right way is important, sometimes it’s more valuable to know what you should avoid when implementing something like SEO. Some things could go poorly if they aren’t well-executed. There are other things that you want to avoid at all costs. To make the most of your strategy, here are some ...

The Value While knowing the right way is important, sometimes it’s more valuable to know what you should avoid when implementing something like SEO. Some things could go poorly if they aren’t well-executed. There are other things that you want to avoid at all costs. To make the most of your strategy, here are some ...

The Value While knowing the right way is important, sometimes it’s more valuable to know what you should avoid when implementing something like SEO. Some things could go poorly if they aren’t well-executed. There are other things that you want to avoid at all costs. To make the most of your strategy, here are some ...

Target Audience Online! The process of SEO is something that every industry can benefit from. A lot of people in the field of motorsports, Powersports, and even RV and watercraft aren’t sure that their target audience is actually online, or they may not even realize that’s where they need to go. Foot traffic is great, ...

  The ever facing challenge with many dealerships is follow-up! ALMA benefits and accountability is covered in this topic to help you achieve your goals. Many factors fall in place with: Lack of time I will get to it when I can Being tied to a desk etc So many things or we should say ...

Rob Palomarez, Sales Manager at Edge Performance Sports in Ontario, OR talks about the innovative features of PSXDigital's CXMAi Powersports Desking Technology tool, helping him improve the efficacy of the sales process and move more machines more efficiently and with better customer satisfaction. The Sales Manager of a Powersports dealership wears many (many!) hats. One ...

Jason Carlin, Inventory Manager at Edge Performance Sports talks about PSXDigital's Inventory Management holding up as the backbone, where the system fits in overall, and how it helps decompartmentalize his dealership run more efficiently to sell more machines. The inventory department of a Powersports dealership is really the hub of the rest of the operations. ...

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about the superior accessibility and efficiency of PSXDigital's +Inventory Management platform. When asked to share ways that their dealership has been able to set their team up for success, Jason had the following to say: "System-assisted communication is big." Read on to find out how CXMAi ...

Jason Carlin, Inventory Manager at Edge Performance Sports talks about how he uses PSXDigital's proactive +Inventory Management technology to manage ROI more aggressively. Of all the metrics by which a dealership analyses in the pursuit of profitability, aging inventory is among the most impactful to the bottom line. Taking a proactive technology approach could avoid ...

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about how PSXDigital's CXMAi Inventory Management helps him monetize inventory without spending more. Other than spending marketing dollars, what other ways can a dealership immediately monetize their inventory?  "PSXDigital shows you  right away how many machines you have and how many dollars you have invested, giving ...

Jason Carlin, Inventory Manager at EDGE PERFORMANCE SPORTS, shares a few creative tips that he uses to design a winning powersports inventory strategy using PSXDigital's CXMAi +Inventory Management platform. We all know that machine inventory turn cycle - stocking it and selling it - is the core purpose of a any Powersports dealership. Otherwise, why ...

Jason Carlin, Inventory Manager at Edge Performance Sports, talks about how he ensures stocking the right inventory at the right time - and how to keep it turning. When asked, "What's the hardest thing for most power sports dealers in regards to upkeep and maintaining your inventory?" Jason said he could probably go on for ...

Jason Carlin, Inventory Manager at Edge Performance Sports in Ontario, Oregon talks about the specific challenges to managing inventory in Powersports and how PSXDigital's CXMAi Inventory Management has resolved those issues. "The biggest thing that we have available to us at PSX is the ability to look at our past sales history immediately. We could ...

Don Werner, Sales Manager at G-Force Powersports in Colorado, cuts to the chase in his assessment of the PSXDigital CXMAi platform. "PSX is one of the better systems for a CRM follow up. It's far the best CRM out there. " TELL ME ABOUT YOUR POLARIS CERTIFIED WEBSITE PROGRAM BEFORE PSX DIGITAL G-Force Powersports was ...

Just tell us a bit about your dealership, and we'll tell you a lot more about us! Name* First Last Dealership Name*Website URL*Email* Company Phone*Mobile Phone*What is your role?*Dealer/OwnerManagerService ManagerMarketing ManagerHow many sales people?*1-56-1011-1516+What's your Dealerships biggest challenge?*Low LeadsCurrent Sales ProcessInventory ManagementMarketingTracking Customer DataLack of TechnologyDesking DealsCommentsThis field is for validation purposes and should be ...

1206 PSX - Being Productive Between Showroom Customers from Larry Bruce Sales Process and CRMs are changing the way Salespeople are able to be productive between customer interactions. Larry and Danny discuss how. Danny James: As a salesperson, we talk a lot about how sales production is incorporated into the customer-facing time. How is CRM and Sales ...

Dealership adaption to Sales Automation can actually enhance your personal and corporate brand. Larry and Danny discuss how. PRESERVING PERSONAL BRAND Danny James: From a salesperson standpoint, my greatest asset is my personality. My ability to be unique from other salespeople is my brand; whether they who are working at the same Powersports dealership or ...

Pushback from Sales Managers when adapting to a modern CRM and Automated Sales Process? Not if they understand what's in it for THEM, too! WHY PUSHBACK? Danny James: Why is there be push back from a sales manager when adapting to modern CRM and automated sales process? Larry Bruce: We don't see management resist CRM sales process ...

Provided a modern CRM; Sales Process and Desking are better for the customer, the salesperson, and management. Larry and Danny discuss how. Danny James: Provided a modern CRM, I now genuinely believe that my sales manager is there to help me and be a co-salesperson, not a watchdog.  Larry Bruce: Right. The CRM is there to ...

Danny James: The very best salespeople do things that others don't. They have a certain style or a pattern that they follow. You are saying that we don't want to disrupt that with a system. A salesperson can maintain what makes him a great salesperson but the fundamentals of the sales process are left to ...

Mobile technology is changing the way modern Powersports dealerships are meeting the needs of their customers. Larry and Danny discuss how. Danny James: If a salesperson pulls out a mobile phone when greeting a customer, does the customer perceive it as a distraction or is it seen as being on the cutting-edge of technology? Is it a ...

Taking to the next level with Extreme Powersports Marketing and diving into to BDC Departments, if it is a necessary or redundancy. https://vimeo.com/294569909 Danny James: Another thing that the sales force was not necessarily doing that well was handling the calls, the incoming calls and things, so we created business development centers. BDC was going to ...

https://vimeo.com/294569881 Danny James: When you've got all this information, a dealer has a tool in place that collected this information, the natural tendency is, "I'm gonna blast these people with all kinds of emails and they're gonna hear from me all the time. What a great way! I'm gonna have my name in front of them," but ...

The customer is changing with the times and this is important why Digital Marketing Mobile Websites are important. Dealerships need to start focusing on how they can stay with times. https://vimeo.com/288552648 Danny James: Now you talked a lot about customers and the ways that we have historically gotten in touch with them and things like ...

Listen to hear how Larry Bruce explains the importance of Inventory Management in Powersports while painting a full picture of benefits. Danny: You mentioned something about inventory management in powersports. Why is inventory management in powersports such a vital part? Such a primary aspect of your financial success as a dealer? https://vimeo.com/286555907 Larry: Holy Mackerel, that's a ...

Listen in on Larry Bruce speak of the Motorsports CRM Tool and how it can be a benefit to any powersports dealership.  Is it just a tool or a process? Let him explain. https://vimeo.com/286375538 Danny James: We've been working with CRM tools, at least in the automotive industry for the last 30 years. Larry Bruce: And here we are again talking ...

1005 PSX - Automotive v Powersports from Larry Bruce Just tell us a bit about your dealership, and we'll tell you a lot more about us! Name* First Last Dealership Name*Website URL*Email* Company Phone*Mobile Phone*What is your role?*Dealer/OwnerManagerService ManagerMarketing ManagerHow many sales people?*1-56-1011-1516+What's your Dealerships biggest challenge?*Low LeadsCurrent Sales ProcessInventory ManagementMarketingTracking Customer DataLack of TechnologyDesking ...

Danny: Do you see a lot of motorsports customer loyalty to the individual sales person the way you did in automotive? And, do you see a level of loyalty to the individual store? Larry: I think you see the same levels of loyalty to the individual salesperson that you do in a car dealership. I don't think ...

Listen to Larry Bruce explain the Competitive Advantage needed to succeed in todays market! https://vimeo.com/284728287 Danny:  What can a salesperson do?  What does a salesperson need to change about their day in day out activities to take competitive advantage of that, if you will?  If it’s that way for them, it's that way for everyone.  ...