Listen. Everybody knows what call tracking is and the technology. It’s been around for a long time. The vendors that offer this technology have done a great job convincing dealers that they should have it. And they have spent their money acquiring that technology. So, no what, the dealer goes to the management staff and…
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I recently came across commentary wherein the author questioned whether Carvana sells cars for less than franchise dealers. In that video, the author rightly claims that Carvana has certainly built their brand on that message. In addition, he goes on to explain why the “experience” they offer is the reason that consumers have flocked to…
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Do you remember what you were taught about safely watching a solar eclipse when you were young? Hell, you almost had to wear a HAZMAT suit to do so! Why? Because if you didn’t, you’d go blind! Go out and stare at the sun for a minute. Same thing will happen. Only difference is that…
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Dealerships have always been in a hyper- competitive situation. Today’s environment in sales has increased 10-fold as dealers have less new inventory and auction prices for used vehicles have increased pricing for the used vehicles over MSRP for the same vehicle new. Today’s market commands change in sales. Just look outside of our industry. Retailers…
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Marketing is the first touchpoint in the customer journey. Therefore, it makes sense that it plays an integral role in helping to define the sales process. The sale starts with the first contact and that impression is one that can make all the difference in your success. Every customer has a different need or expectation.
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