People are no longer looking for things to buy. They’re looking for relationships to build and connections they can make. Sure, they’d love to pick up that new ATV model, but more importantly, they’d love to find a dealership that they can work with now and in the future for all of their wants and needs in the powersports industry.

Social media is all about giving people the connection that they want to your brand on a personal, connected level. It’s about creating a persona and using that persona to reach out and connect to people.

It’s easy for any website to say they’re the best. Of course, your Powersports brand is going to try to position itself as the top choice in the area, and maybe even in the entire industry. That just comes with the territory of building a website and marketing a brand.

There are a lot of elements that are affected by your reputation, including your bottom line. In a highly competitive market like the one we have today, your reputation is the only thing that sets you apart.